The Pointer Way

Making innovative biscuits since 1959

Here at Pointer Pet Products we have been making innovative single layer and multi-layer dog biscuits and treats for over 50 years.

Born in South Yorkshire in the 1950s, Pointer Pet Products started out by producing dog mixer biscuits. Our founder was a lover of Pointer dogs and over time developed the biscuit offering to include a wide variety of  creative biscuit selections for both puppies and adult dogs.

Now based in the heart of Lincolnshire and stocked in pet shops across the whole of the UK, Pointer  is still a leading biscuiteer making naturally tasty baked and semi-moist treats, and now with offerings in wheat free and grain free too. Although the packaging has seen a few changes recently, our iconic purple design is still making noses turn and tails wag.

Although we have grown considerably in our offerings of dog treats, our original values still remain at the heart of our brand. Making all of our high quality baked biscuits in Britain, we pride ourselves on excellent customer service and nutritional support.

Pointer dog biscuits in your pet shop

You can find our Pointer dog biscuits on the shelves of your local pet shop. Many pet shops also have our special bakery ‘pick and mix’ stands where you can hand-pick your pet’s favourite treats! You cannot fail to miss these stands – they’re bright purple just like us!

For more information about our Pointer biscuit creations, call (Freephone) 0800 098 8057 or email [email protected]

Are you a pet shop wishing to stock Pointer dog biscuits?

If you are a wholesaler or pet shop and would like to adorn your shelves with our tasty snacks and treats, contact us at the details above and our trade team will talk you through our offerings.