The Pointer Way

Pointer, where Family, Tradition and Innovation meet to make delicious, single layer and multi-layer dog treats.

We’ve been baking our biscuits for four-legged friends, across the UK since 1959.

Born in South Yorkshire in the 1950s, Pointer started out by producing dog mixer biscuits. Our founder, a lover of Pointer dogs, wanted to develop a wide variety of creative biscuit selections for both puppies and adult dogs.


Expanding nationwide

Now based in the heart of Lincolnshire and stocked in pet shops across the whole of the UK, Pointer is still a leading biscuiteer making both tasty baked and semi-moist treats. We even bake our treats here in our family run, farm bakery, using barley and wheat harvested from our fields.

Full of flavour, our delicious recipes are wonderfully crunchy, ideal for helping to keep your best friends teeth clean, topping up their tummies between meals as a snack or simply as a tasty reward while training.

With a vast menu ranging from our Cheese and Bacon Toastees, our Duck and Orange Rolls to our Beef flavoured Gravy Bones, not forgetting our new Grain Free range, just to mention a few! We are sure we have something that will keep noses twitching and tails wagging every time!

Although we have grown considerably in our offerings of innovative dog treats, and our Pointer purple packaging has seen a few changes recently, our original values remain at the heart of our brand.

Making all of our baked biscuits in Britain, we pride ourselves on excellent customer service, nutritional support and of course keeping tails wagging all over the UK.

Pointer dog biscuits in your pet shop

You can find our Pointer dog biscuits on the shelves of pet shops all over the UK (why not check out our stockists page for a store near you!).

Many pet shops also have our Pointer ‘pick and mix’ stands, where you can hand-pick a selection of  your four-legged friends’ favourite recipes to take home for a special treat!

You cannot fail to miss these stands – they’re Pointer Purple just like us!

For more information about our Pointer biscuit creations, call our friendly Pointer team (Freephone) 0800 098 8057 or email [email protected]

Are you a pet shop wishing to stock Pointer dog biscuits?

If you are a wholesaler or pet shop and would like to supply your customers with our high quality tasty snacks and treats, contact us using the details above and our trade team will talk you through the process of stocking Pointer.

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